Footlights, the story, short and sweet
Footlights was started an entrepreneurial-minded “dance mom”, Joy Ellis, who had previously given up a career in teaching to raise her family. Her eldest daughter, Katie, was a serious ballet student and Joy soon discovered that finding supplies for her daughter’s passion was frustrating, time consuming and at times, nearly impossible. Joy and Katie would travel hours to find a mediocre selection of products and receive average customer service. Joy recognized a need and opened Footlights Dance & Theater Boutique in Frederick, MD in 1991.
25 years later the store(s) have grown exponentially. We’ve become known as the “go to” dance retailer in the Mid-Atlantic region, drawing dance students from Maryland, Pennsylvania, Delaware, Virginia, Washington D.C., West Virginia, North Carolina and yes, even New York! They all come to Footlights with the confidence that they will receive an expert fit in dance shoes, particularly in pointe shoes, the best customer service, and the very best selection of shoes, dancewear, and accessories all in one place.
Pointe Shoe Fittings…it’s who we are
There will always be someone available to fit you for pointe shoes in any three of our stores. As you enter Footlights, if there are already pointe shoe fittings in progress, your name will be added to the wait list. Footlights is always happy to schedule an appointment during the weekdays, but weekends are based on a first come, first served basis. Our fitters give everyone the same time and effort when doing a fitting so we appreciate your patience until your name is called. Many students like to bring their dance teacher to pointe shoe fittings to assure that we all agree that you have the best possible shoe at that time for your foot. Please feel free to invite your dance teacher along! We are more than happy to provide as many opinions as we can, and take pride in our ability to work as a team to ensure your best fit. Between us we have over 50 years of pointe shoe fitting experience, and we have yet to meet a foot we couldn’t fit. The staff has completed several pointe shoe fitting seminars with major dance brands like Russian Pointe, Suffolk, So Danca, Gaynor Minden and Capezio and we are always working to broaden our knowledge of fitting different brands and the construction, life and performance of pointe shoes.